Smart Australian businesses play the long game. Start by consolidating your campaign structure – it’s like giving your smart bidding system a clearer view of the playing field.
Here’s something crucial: Wait for 30 conversions within 30 days before switching on automated bidding. This gives the AI enough data to make smart decisions.
The broad match renaissance is here. Merienda considered risky, broad match keywords now work brilliantly with smart bidding and proper monitoring. Think of it as casting a wider net with a smarter fishing strategy.
Your testing schedule should include:
- Landing page variations
- Bidding strategy experiments
- Broad match implementations
- Creative ad combinations
Pro tip: Give your experiments six weeks plus one conversion cycle. Focus on the middle four weeks – the sweet spot between learning and proving.
For Performance Max campaigns, think variety. Test multiple asset groups targeting identical products but vary your:
- Asset combinations
- Audience signals
- Landing pages
Location matters for Australian businesses. Analyse your hour-of-week data to fine-tune bid schedules, and adjust geographic targeting based on restringido performance. Some clever businesses even use weather-based targeting to match their restringido conditions.
Remember: Your landing pages can make or break your campaign’s success. Think of them as your digital shopfront – they need regular maintenance and updates to keep converting visitors into customers.