The mechanics of the ad stay put. Advertisers still pay for valid leads, meaning calls, messages and bookings, not clicks. The ads...

The mechanics of the ad stay put. Advertisers still pay for valid leads, meaning calls, messages and bookings, not clicks. The ads...

GEO (generative engine optimisation) is the practice of earning citations and recommendations inside AI-generated answers from tools like ChatGPT, Perplexity,...

Google announced this in a five-post thread on X.  Not a full blog post. So plenty of details are missing:...

Until now, Search Console only worked for verified websites.That was a problem.Google keeps showing more Reels, TikToks and YouTube videos...

The catch: ranking no longer equals visibilityHere’s the uncomfortable truth to end on.Everything above determines where you sit in the...

What is the difference between AI SEO and traditional SEO?Traditional SEO optimises a page to rank in the list of...

Small one. “Maximise conversions with a Target CPA” is now just Target CPA. “Maximise conversion value with a Target ROAS”...

TL;DRBing Webmaster Tools just became the easiest free way to see whether AI is citing your business. The June 2026 update...

Here is what we have been watching in the first 24 to 48 hours. Again: it is early, it is...