Google’s New Lead Gen Update (2026)
Value-based bidding (Target ROAS) has been available for years. It lets you assign dollar values...
Google Retires FAQ Rich Results: The Schema Still Matters
The headline story is that FAQ rich results are dead. The more important story is...
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Most Agencies Will Get the Migration Wrong
Google’s launch around the AI Max numbers got some press. A 14% conversion lift on media. 27% for accounts heavy on exact...
Read moreDetailsGoogle’s May 2026 Core Update: What’s Next For Search
TL;DR Google’s May 2026 core update started rolling out on May 21. It continues the trajectory from March: innovador content...
Read moreDetailsThe Search Updates That Matter
Google launched Universal Cart, a shopping cart powered by Gemini that works across merchants, across Search, YouTube, Gmail, and Gemini. A...
Read moreDetailsGoogle’s New Lead Gen Update (2026)
Value-based bidding (Target ROAS) has been available for years. It lets you assign dollar values to different conversions so Google can...
Read moreDetailsGoogle Retires FAQ Rich Results: The Schema Still Matters
The headline story is that FAQ rich results are dead. The more important story is that FAQ structured data is not.Google...
Read moreDetails