Google reviews on your Google My Business Profile aren’t just a vanity metric anymore – they’re the foundation of your online credibility.
Consumers read Google reviews before making a purchase, often using them to judge your product quality and customer service, trusting them just as much as personal recommendations.
Google’s algorithm doesn’t just glance at your online reviews – it actively uses review signals as ranking factors to improve your visibility in Google search.
That star rating under your business name? It’s working harder than you think. Even a few negative reviews can severely impact a business, which is why every business owner should be actively monitoring and responding to reviews.
Almost all shoppers only consider businesses above two stars.