In short, a PPC competitor analysis is the heart of any successful PPC campaign. This involves monitoring the PPC performance of competitors to ensure you’re targeting profitable keywords while correctly conveying your brand’s message and not overspending on search ads.
As you’ve landed on this page, there might be a chance that your PPC ads aren’t performing as well as you would’ve liked. This probably has something to do with how your brand is measuring up against your direct competitors’ ads.
This is common as it’s very often hard to decipher what your PPC competition is doing right while realising how you can do it better.
On the other hand, if you aren’t already keeping an eye on what your biggest competitors are doing with their ads, you’re probably missing out on huge opportunities!
For example, perhaps your competitors’ copy is very similar to yours (mimicking your brand), so they can steal clicks and revenue from you – this is called ad hijacking, and if you’re not monitoring this, the effects could be detrimental.
In essence, to improve any PPC campaign, you need to look at what competitors are doing. We’ve made the process easy by outlining everything from A to Z, including the importance of a PPC competitor analysis, top tools (that we’re actually using), and actionable steps to complete the audit.
You don’t have to buckle up; it’s going to be a smooth ride.