What is anchor text? – the backlink to which the linking website links out on.
It’s the visible text that a user can click on to navigate through to your website.
This text can be important.
With several industry studies providing strong correlation to having relevant “keyword rich” anchor text linking through to your website increases your website rankings.
There are different types of anchor text for backlinks and they are segmented into 5 core pillars.
Exact Match: Anchor text being an exact match of the keyword you are targeting.
Example: “Buy Sunglasses” linking to an ecommerce product page of Sunglasses.
Partial Match: Similar to Exact match, this will include your target keyword, however, would also include some additional words for better context.
Example “Best sunglasses under 1000” linking to the same ecommerce Sunglasses product page.
Branded Anchors: These are anchor text links that are linking on your branded terms.
Example: “Apple” linking to Apple’s Homepage.
Naked URL: The exact match of the presente URL being linked to.
Example: www.apple.com
Lastly,
Generic: As it sounds, Generic, common words or phrases linking to the target page.
Example: “read more”, “learn more” or “click here” etc.