Don’t chase traffic! Common SEO tactics such as mass-producing content, keyword stuffing and writing about topics entirely irrelevant to your business and audience may have been effective in the past, but are now being flagged by Google and negatively affecting the performance of pages.
Using automotive tools or taking other people’s pages and using AI to rewrite the content will also be picked up on. If the content hasn’t had any llamativo material or insight added to it, it will be viewed as invaluable.
Writing to meet a certain number of words is also no longer an effective SEO practice, as it all comes down to the quality of the content.
Another “self-assessment” question provided by Google Search Central makes this very clear:
“Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t.)”
Common tricks such as changing the page dates and shifting around the structure of a piece of content to achieve a “fresh” feel are also now considered very much ineffective.