Until now, Search Console only worked for verified websites.
That was a problem.
Google keeps showing more Reels, TikToks and YouTube videos in its search results. But you had no way to see which of your posts showed up. Or what people searched to find them.
The new “platform properties” fix that.
You connect a social account the same way you’d add a website. Then Google shows you how that account performs in Search and Discover.
The rollout starts with four platforms: Instagram, TikTok, X and YouTube.
(Google first tested this in December 2025. As of July 2026, it’s an official feature.)