CRM Tool
Starting Price (Per Month, Billed Monthly/ USD)
Best For
Main Pros
Main Cons
G2 Rating (Out of 5)
HubSpot
$20 per month per seat
- Campaign management
- Lead generation
- Smart forms
- Multi-channel tracking
- Built-in AI tools
- Complete campaign management
- Uninterrupted CRM integration
- Higher learning curve
- Premium features limited to higher tiers
4.4
Salesforce Marketing Cloud
Free trial + $25/ per user per month
- Cross-channel campaign management
- AI-driven personalisation
- Journey builder
- Powerful AI personalisation
- Extensive cross-channel capabilities
- Deep analytics
- Complex setup
- Higher price point
- Requires technical expertise
4
Zoho CRM
Free trial + $18 per month per user
- Campaign builder
- Multi-channel execution
- RFM segmentation
- Complete tools
- Excellent value
- Built-in RFM segmentation
- Less polished interface
- Complex setup
- Limited advanced features
4.1
ActiveCampaign
Free trial + $15 per month
- Email marketing
- Automation builder
- Predictive sending
- High email deliverability
- Advanced automation
- AI optimisation
- No free plan
- Steep learning curve
- Price increases with contacts
4.5
EngageBay
Free plan + $12.99 per user per month
- Multi-channel campaigns
- Visual workflow builder
- Site messaging
- Complete platform
- Good value
- Free onboarding
- Gets pricey for email purchases
- Features under development
4.6
Freshworks CRM
Free trial + $11 per user, per month
- AI-powered tools
- Multi-channel communication
- Campaign tracking
- Easy-to-use
- Built-in communication tools
- 24/5 support
- Limited customisation in lower tiers
- Mobile app limitations
4.5
Monday.com
Free trial + $15 per seat/ month
- Visual workflow builder
- Campaign tracking
- Content calendar
- Highly customisable
- Visual interface
- Live collaboration
- Steep learning curve
- Higher tier needed for advanced features
4.6
Pipedrive
Free trial + $14 per month/ seat
- Email campaign builder
- Lead qualification
- Marketing analytics
- Easy-to-use campaign builder
- Powerful lead qualificatio
- Live analytics
- Limited marketing features in lower tiers
- Separate add-ons needed
4.3
Microsoft Dynamics 365
Free plan + $65 per user/ month
- AI-driven optimisation
- Customer journey orchestration
- Event management
- Advanced AI capabilities
- Microsoft ecosystem integration
- Complete analytics
- Complex implementation
- High learning curve
- Premium pricing
3.8
Insightly
Free trial + $29 per user, per month, billed annually
- Journey builder
- Multi-touch capabilities
- Prospect scoring
- Unified platform
- Advanced testing options
- Dynamic segmentation
- Higher learning curve
- Limited lower-tier features
4.2