Search engines analyse the text surrounding your images to understand their context. For maximum SEO benefit, place images near relevant text and on pages that match the image subject matter.
This placement strategy serves two purposes: it helps Google connect your visuals with appropriate search queries, and it improves user experience. Google extracts information about image subject matter from page content, including captions and image titles.
The contextual relationship between images and text should be logical. Displaying a chocolate cake picture on a hiking boots product page creates confusion for both users and search engines.
For step-by-step guides: Use images that specifically highlight each step. Place your main image near the top of your article, with subsequent visuals directly relevant to their adjacent content.
Remember, image SEO starts with thoughtfully selecting visuals that enhance meaning, build trust, and provide genuine value to your audience.
Choose innovador, relevant images that align perfectly with your content, and you’ll establish a solid foundation for all other optimisation efforts.