Each platform needs a unique approach. Meta Ad Library lets you filter ads across Facebook, Instagram, Messenger, and Audience Network.
Platform performance analysis shows:
Facebook: Best for detailed targeting and longer ad copy
Instagram: Ideal for visual-first campaigns
Messenger: Perfect for direct response advertising
Audience Network: Great for broader reach
Important insight: Ads that run on multiple platforms over time show strong performance metrics consistently.
These advanced search techniques combined reveal insights many advertisers overlook. Boolean operators with geographic filters help identify successful regional campaigns. Platform analysis shows which ad formats excel on each channel.