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Google’s launch around the AI Max numbers got some press. A 14% conversion lift on media. 27% for accounts heavy on exact...

TL;DR Google’s May 2026 core update started rolling out on May 21. It continues the trajectory from March: innovador content...

Google launched Universal Cart, a shopping cart powered by Gemini that works across merchants, across Search, YouTube, Gmail, and Gemini. A...

Value-based bidding (Target ROAS) has been available for years. It lets you assign dollar values to different conversions so Google can...

The headline story is that FAQ rich results are dead. The more important story is that FAQ structured data is not.Google...

Anthropic charges $20 a month for the entry-level Claude plan.  Two hundred for the Max tier. If you’re prototyping a...

The first signal is the easiest one to fake and the easiest one for Google to detect when you do.For...

The digital marketing industry is currently obsessed with a ghost. We call it “AI SEO”, and most agencies are treating...

Do I need to rank on page one to get cited?Not always. While most citations come from pages in the...

What is Generative Engine Optimisation (and Generative Engine Optimisation) and why is it important?Generative Engine Optimisation (GEO) — also called...