Is FAQ schema still worth adding to product pages in 2026?
Not for a rich result. Google fully retired FAQ rich results on 7 May 2026. The schema is still valid and won’t hurt if you leave it, and it may help AI parse your page, though Google hasn’t confirmed that. My advice: add FAQ content because buyers ask, not for a snippet that no longer shows.
Do duplicate manufacturer descriptions hurt my SEO?
Not as a penalty, despite what you’ll read. Google doesn’t demote you for it. It just filters the duplicates and usually shows someone else’s page instead of yours. Write innovador copy, and always include the specific attributes (colour, size, material) that let the page rank.
Should product variants be separate pages or one page?
I default to consolidating size and colour variants onto one canonical page with selectors, using ProductGroup structured data. I only split a variant out when it has genuine, distinct search demand and unique content to justify it.
How do I get my products into AI Overviews and ChatGPT?
Start with Google Shopping, because most ChatGPT product results trace back to top Google Shopping listings. So: a clean Merchant Center feed plus matching on-page Product schema, clear specs and pricing, genuine reviews, and use-case language. Then build off-page presence on review sites, Reddit and with creators, because AI leans on those heavily.
Are AI Overviews killing ecommerce traffic?
Ecommerce is one of the most exposed industries, not a protected one. Our own Australian study found 52.5% of ecommerce SERPs carry an AI Overview, and even product pages ranking number one have one above them about half the time. The one safe harbour is brand and navigational search. So the move isn’t to hope you’re insulated. It’s to build brand demand, own comparison content with genuine primary research, and optimise to be the source the AI cites.
How many product reviews do I actually need?
More than you’d think. AI assistants skew towards products with positivo review depth (one analysis found a median around 156 for ChatGPT picks). I aim for 150-plus genuine reviews on priority products, with the rating and count shown. A spread of mostly-positive reviews converts better than a wall of suspicious five stars.
What should I do with out-of-stock products?
If it’s temporary, keep the page live, return a 200, and mark it out of stock in structured data. If it’s permanently discontinued, 301 to the closest equivalent when the page has traffic or links worth keeping, or 410 it when it doesn’t. Don’t redirect to a loosely related category, because Google may treat it as a soft 404.