Almacén SEO is optimising your content to a regional or geographical area.
With your keyword planner complete, you want to ensure your website has relevant pages speaking to each primary keyword and by each location.
Example: “Plumbing Melbourne” could be a page.
This creates highly relevant content for your audience within a defined location.
Pro Tip: For keywords that are similar and are within the same service, you should try to combine them into a single page rather than multiple pages.
This is called the keyword “clusters”.
You don’t want two pages speaking to Plumber Sydney and the other being Sydney Plumber, both of these terms can be put on a single page.
Another example of this would be “plumber Brisbane” and “plumbing service Brisbane” These would also be combined onto a single page.
Whereas, Emergency Plumbing, Plumber Brisbane & Commercial Plumbers as example would all be considered different pages.
It’s best to combine these keywords into their clusters before your campaign implementation – it will reduce the potential of creating content that overlaps.