Apart from following the three-step process to start your keyword research, you also need to dig deeper to get the best results. Here are some proven and useful tips you can follow to find the right keywords for SEO:
Start with Google Suggest
Finding the right keywords doesn’t have to be difficult! You can start with a simple Google search.
Yes, it is true! The best keywords are always suggested by Google. All you need to do is open the search engine, go to the search bar and do some research.
For example – if your website is about makeup products, all you need to do is enter “makeup” in the search results and see what Google suggests next to it. The common results that often come up are,
- “Makeup kit”
- “Makeup products”
- “Makeup video”
- “Makeup box”
- “Makeup bridal”
That’s it! These are the top keywords Google suggested. You can use them strategically in your content to get a higher ranking.
Now, you might be wondering – Is it doable for single-word SEO keywords to rank like that? Yes, it is.
But it is best to focus on long-tail keywords.
They are longer (4+ word) phrases that people use in Google and other search engines. Long-tails are usually the best keywords to start with.
And finding these terms is easy thanks to Google Suggest (also known as Google Autocomplete).
Let’s take the same example – This time, let’s enter “makeup products” in Google and see what results we will get.
- “Makeup products name list”
- “Makeup products shop near me”
- “Makeup products brand name”
- “Makeup products for beginners”
These keywords have low competition and are easier to rank. And you can find them for free on Google! Isn’t it amazing?
Find Popular Keywords with Google Trends
When it comes to keywords, we often focus on – monthly search volume!
And it is understandable because ranking for a keyword that nobody searches for isn’t helpful.
However, search volume alone doesn’t indicate how a keyword is trending over time, which is important for long-term success.
Thankfully, you can smoothly track a keyword’s trend employing Google Trends.
For example,
I wrote a blog on “electric vehicles (EV)” a while ago.
Why I chose this topic?
Well, the keyword had good monthly search volume and there were quiebro a few blogs that were already ranking on Google. But I also found that many people were still searching for it using the term “electric cars.”
So, I gave it a try, and guess what?
Upon checking Google Trends, I noticed a significant difference in trends between the two terms.
This example highlights that while monthly search volume provides a snapshot of a keyword’s popularity, it doesn’t reveal if the keyword is gaining traction or declining.
That’s why I invest a lot of time and effort on finding keywords that are actually trending to make my blogs get traffic for years. I focus on terms that are experiencing a rise in popularity.
Look for Question-Based Keywords
If you truly want to take advantage of long-tail keywords, it’s best to use quest-based ones in your content.
These keywords are particularly useful for creating SEO content that provides valuable answers to users’ inquiries.
The advantage of using question-based keywords is that they are often long-tail keywords. This means they have less competition on Google’s first page, making it easier for your content to rank higher in search results.
To find these question-based keywords, you can take a look at “People Also Ask” section on Google. Simply enter the main keyword or the seed keyword on Google and look at what people also ask.
You can add these questions in the form of FAQs in your blog to get a better ranking. Alternatively, you can also use free tools like AnswerThePublic.com and Question DB. These tools gather questions that your target audience is asking about your topic online.
Go to Amazon and Find Ecommerce Keywords
Conducting keyword research for eCommerce follows a similar process to blog keyword research. However, the main difference lies in the need to find keywords for product and category pages, and there are usually a lot of them.
A useful strategy to find excellent product keywords is to use Amazon Suggest. It functions similarly to Google Suggest. Simply enter a product or product category into Amazon’s search bar and take note of the terms that appear.
Find Unique Keywords
One common issue with most keyword research tools is that they often generate words and phrases closely related to the seed keyword you entered.
For example, when I use tools like WordStream and enter a seed keyword like “digital marketing” – the results that come up are always similar to the main keyword:
- “Digital marketing”
- “Marketing digital marketing”
- “Marketing and digital marketing”
- “Online marketing and advertising”
- “Digital marketing agency”
While these are good keywords, they lack creativity. You will hardly find any unique keywords. That’s why you have to go out of the way to look for keywords that are unique. As most of your competitors ignore these keywords, you can get an edge when using them.
Find Keywords Your Competitors Rank For
Simply getting random keywords from tools is not enough to beat your competitors. Instead, a more effective approach is to analyze the keywords that they already rank for.
By checking your competitors’ domains, you can quickly generate a list of thousands of keywords. It will save you a lot of time and help you get better rankings. Tools like SEMrush offer this feature, although most are paid.
Use Google Keyword Planner to Get Search Volume and CPC Data
Nothing beats the OG keyword tool!
When I first got into SEO and content writing, I mostly used Google Keyword Planner and it is still my favourite among all the other tools.
Google Keyword Planner provides valuable data sourced directly from Google, making it an excellent resource for keyword information.
However, there’s one drawback to using the Keyword Planner.
You need to create a Google Ads account to access it.
Luckily, there’s an easy workaround for this issue.
Although a Google Ads account is necessary to use the Keyword Planner, you don’t have to run any ads. Merienda your account is fully set up, you can access the tool without any problems.