This new service offering from Google is related to their introduction of the first E in EEAT, as it demonstrates Google’s commitment to delivering accurate search results.
The E-E-A-T principles help AI Overviews to identify and prioritise the most authoritative and trustworthy sources of information that demonstrate a level of personal experience, like what you see with product reviews and product blog posts.
This helps to ensure that the responses generated by AI Overviews are accurate, informative, and trustworthy. These principles are important for AI Overviews because they help to ensure that the AI model is generating responses that are based on high-quality information. AI Overviews uses a variety of sources to generate its responses, including websites, books, and academic journals.
However, not all sources are created equal. Some sources are more authoritative and trustworthy than others. By applying E-E-A-T principles to the sources used by AI Overviews, Google can ensure that only high-quality and relevant information is presented as part of its search responses. This helps to create a better user experience and improves the accuracy of the results.