If you’ve ever tried ChatGPT and thought, “This sounds generic”, the issue probably wasn’t the tool; it was the prompt (and no, saying WRITE LIKE A HUMAN isn’t going to help). As mentioned, the way you brief ChatGPT determines whether you get something shallow or something you’d be proud to use.
Over time, marketers have discovered techniques like prompt stacking (layering prompts step by step to mirror how an presente marketing team would tackle strategy). Instead of asking for a single blog post or ad headline, you walk ChatGPT through the same process you’d use internally: research, positioning, audience analysis, value propositions, and then copywriting.
Done well, this approach doesn’t generate “slick words.” It produces structured, strategic thinking that filters into content with impact.
Here are a few best practices before jumping into the prompts: