In SEO, ranking for more relevant keywords related to your business services will help your primary keywords (for your service pages/high-converting pages) rank higher. Besides the fact that you’ll rank higher in Google for your primary keywords after starting a blog, this is a great way to establish your construction company as an industry leader while driving more organic traffic to your website (a.ka., making it easier for prospective customers to find you).
Actionable Steps
- Share industry tips and tricks.
Write blog posts that address common questions, challenges, and interests your clients might have. For example, share tips on how to maintain a home after renovations, guidance on choosing quality building materials, or insights on planning a sustainable construction project. Clients appreciate valuable content that educates and empowers them, making them more likely to view your company as a trusted authority.
- Post project spotlights and ‘how-to’ guides.
Share stories from recent projects to illustrate your process, showcase your craftsmanship, and give potential clients a behind-the-scenes look at your work. You could also write ‘how-to’ guides for smaller DIY projects, which can help engage clients looking to take on minor projects themselves, often leading to larger jobs later on.
- Keep content relevant and current.
The construction industry constantly changes, with new techniques, regulations, and trends always emerging. Regularly updating your blog with the latest industry news shows construction clients you’re on top of changes in the field, and it keeps your website fresh for search engines. For example, create posts about current trends in eco-friendly building materials or innovations in home design, which can appeal to clients looking for modern solutions.
- Optimise blog posts for SEO.
Each blog post is a new opportunity to rank for keywords relevant to your business. Include search terms like “home renovation tips,” “construction project planning,” or “best building materials” naturally within your content. Add alt text to images, link to your other relevant posts, and use a clean, readable format to improve user experience and SEO.
Pro tip: Pay attention to the questions clients frequently ask during consultations, and turn these into blog topics. By addressing actual customer experiences and concerns, you create a blog that directly meets the needs of your broad audience, which can improve engagement and even shorten the sales process as clients become more informed.