Just like any other digital marketing strategy, search engine optimisation (SEO) doesn’t have to be complicated. Of course, you have a lot of advanced SEO strategies, but you don’t necessarily need them to appear on the first page of Google (or get new clients).
The big question you’ll have to answer is: Are you able to run an accounting firm, do the work expected of you, get new clients, and take on the responsibility of an SEO specialist? If you do, great! This guide was designed for you.
In our article, we’ll only discuss strategies you’d be able to implement yourself. We recommend you download our free DIY SEO ebook to keep it with you, as we’ll reference specific strategies from it.
If you don’t have the time to tackle this project yourself, we recommend taking a look at the best SEO agencies in Australia to help you move the needle.
Before we dig into our top strategies, let’s go through a little intro of what SEO for accountants is and whether you actually need it.