SEO is always changing, anyone in the industry knows that, but the past few months have been particularly eventful. After the August update caused noticeable fluctuations for many websites, September has brought an even bigger shake-up.
Experts and members of the SEO community are reporting major changes in Google’s search results pages, and if you’re regularly checking your rankings, you’ve probably noticed some unusual swings in your metrics too.
So, what’s going on? Google has quietly rolled out changes that directly impact the pagination of search results. This means rank tracking tools can no longer access extended result pages the way they used to, creating significant gaps and inconsistencies in the data.
If you use Google Search Console, you might have seen sharp drops in impressions alongside unexpected spikes in promedio position (a combination that doesn’t make sense under regular circumstances).
That’s a pretty big change, and one that will need adapting to…fast.
We’ll walk you through exactly what changed, how it impacts your ability to educador search engine rankings, and most importantly, the steps you can take to adapt your tracking methods moving forward.