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name="description" content="India&#039;s movie industry has embraced NFTs to repair box office losses, fund independent films, and connect with fans."/><meta data-react-helmet="true" name="keywords" content="india nft, india nfts, nft marketplace, india nft marketplace, bollywood nft, nft news, india nft news, india crypto, india crypto news, Rajinikanth nft, Bachchan nft, Amitabh bachchan nft, india nft auction, india digital collectibles, how to buy an nft in india, bollywood sales 2021, bollywood box office 2021, bollywood covid"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2022/01/14/bollywood-nft-sales-rajinikanth-bachchan-box-office-films/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="NFT sales help Bollywood endure COVID's hit to box office earnings"/><meta data-react-helmet="true" property="og:description" content="India's movie industry has embraced NFTs to repair box office losses, fund independent films, and connect with fans."/><meta data-react-helmet="true" property="og:site_name" content="Fortune"/><meta data-react-helmet="true" property="og:image" content="https://content.fortune.com/wp-content/uploads/2022/01/GettyImages-1226313407-e1642156371560.jpeg?resize=1200,600"/><meta data-react-helmet="true" property="og:width" content="1024"/><meta data-react-helmet="true" property="og:height" content="683"/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><meta data-react-helmet="true" name="twitter:title" content="NFT sales help Bollywood endure COVID's hit to box office earnings"/><meta data-react-helmet="true" name="twitter:description" content="India's movie industry has embraced NFTs to repair box office losses, fund independent films, and connect with fans."/><meta data-react-helmet="true" name="twitter:image" 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