Programmatic SEO needs to be used cautiously… any website that is running thousands of content, runs the risk of “Thin” content… something that Google has addressed in its recent June 2024 Spam update.
We want to ensure that the distribution of content isn’t going to violate Google’s spam policies… requiring the content being distributed to be VALUABLE content to the users searching.
So, what makes a GOOD programmatic SEO campaign if so many end up with thin content or against the spam guidelines?
It comes down to both data and the content relevancy…
Relevant, unique data that is helpful to your users will win… and equally be not deemed as spam.
The opposite is also true,
ChatGPT with a Google sheet script to generate the data and content required… will, yes, in theory, work.
But,
It will be replicated content… not unique and will potentially be penalised in the long term.