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name="description" content="Much like how there are many companies challenging the meat industry with plant- and grain-based alternatives, now there are challengers coming for the grains themselves."/><meta data-react-helmet="true" name="keywords" content="startup year one, startup founders, new startups, young startups, startup funding, startup CEO, startup vc, startup venture capital, startup brands, startups founded in 2020, startups founded in 2021, startups founded in 2019, female startups, BIPOC startups, AAPI startups, food startups"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2022/02/27/startup-year-one-betterbrand-carb-free-diets-bread/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="This startup is reinventing the bagel—and making it guilt-free"/><meta data-react-helmet="true" property="og:description" content="The Beyond Meat of grains has arrived, and while we’re used to people dissecting dairy or recreating animal products, cutting carbs is the latest in food technology."/><meta data-react-helmet="true" property="og:site_name" content="Fortune"/><meta data-react-helmet="true" property="og:image" content="https://content.fortune.com/wp-content/uploads/2022/02/Better-Brand-Bagel-Startup-Year-One.jpg?resize=1200,600"/><meta data-react-helmet="true" property="og:width" content="1024"/><meta data-react-helmet="true" property="og:height" content="683"/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><meta data-react-helmet="true" name="twitter:title" content="This startup is reinventing the bagel—and making it guilt-free"/><meta data-react-helmet="true" name="twitter:description" content="The Beyond Meat of grains has arrived, and while we’re used to people dissecting dairy or recreating animal products, cutting carbs is the latest in food technology."/><meta data-react-helmet="true" name="twitter:image" 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